I help businesses solve their marketing problems.

Hi, I’m Henry, creative director, paid marketing specialist and AI enthusiast.

For over 10 years, I’ve built campaigns from scratch and scaled them, for clients and for my own brands.

Book a call See the work

$15M+revenue generated

500M+organic views

1,000+ad creatives produced

brands I’ve worked with

Marketing made easy.

Google Ads
Meta Ads
TikTok Ads
Snapchat Ads
YouTube Ads
Creative direction
Video editing
AI video and creative
Email and SMS
SEO
AEO (AI search)
Websites and landing pages

See the work

Previous work

Design and Build Company

Google + Meta

Rebuilt the Google and Meta ad accountsoptimized the adsrevenue went up 2.4x

3.4x

more leads

25%

lower cost per lead

2.4x

revenue

The ads

Click any ad for sound.

**Customer testimonial**
Creative direction

**Four reasons, lifestyle**
Creative direction

**POV lifestyle hook**
Creative direction

**Biggest-sale offer**
Creative direction

The account

Google optimization

Meta optimization

Illustration. Names and numbers are placeholders.

Luxury Eyebrow Restoration Studio

Meta · Paid media · Creative strategy · Funnel optimization · Sales ops (email + SMS follow-up)Meta · Creative strategy · Funnel · Email + SMS follow-up

Studio had never run an adbuilt the ads, application and follow-upabout $42 per applicant for a $3,200 service

The service$3,200

Cost per applicant$42

260

applicants

$42

per applicant

booked consultations

5 min

was 48 hrs

lead response time

The ads

Click any video for sound.

**Before/after reveal, video**
Creative direction

**Customer testimonial carousel**
Creative direction

**3-year return client, video**
Creative direction

**Post-treatment story, video**
Creative direction

**Static before/after**
Creative direction

**Client story carousel**
Creative direction

The page

Application landing page.

Full phone capture of the same application page

Online Certification Company

Meta · Booked-call funnel · $2,999 certification

Same adsbetter targeting and a better funnel9x the booked calls

BeforeAfter

Booked calls

Cost per booked call

$491

$56

Show rate

48%

Ads
Application
Booked call
Reminders
Held call

The ads

Click any video for sound.

**Hook ad: a new profession**
Creative direction

**Static: industry vs evidence**
Creative direction

**Landing page trailer**
Creative direction

The page

The application landing page.

Full desktop capture of the certification landing page

Online Fitness Company: Course Launch

Full build · Fractional CMO · $195 course

Fractional CMO for a $195 course launchfull build: ads, offer and page300+ orders in 10 days

300+

orders in 10 days

$60K+

in sales

3.4x

sales to ad spend

The ads

Click any ad for sound.

**Chronic pain hook**
Creative direction

**"I thought I knew about health"**
Creative direction

**The missing layer**
Creative direction

**Launch week offer card**
Creative direction

The page

Design and copy by me, built by their developer.

Full desktop capture of the course launch landing page

Full phone capture of the same landing page

VITRU

My store · luxury sunglasses and jewelry

From a dropship product to 50,000+ orders worldwide.

$3M+

revenue

The ads

Click any ad for sound.

**Blur-to-sharp key pendant reveal**
Creative direction

**Spin ring macro, VITRU end card**
Creative direction

**Silver bracelet stack**
Creative direction

The store.

VITRU Prodigy XR, studio product photo — Prodigy XR

VITRU Legacy, studio product photo — Legacy

VITRU Legacy, marble, studio product photo — Legacy, marble

VITRU Vantage, studio product photo — Vantage

VITRU Palma, studio product photo — Palma

VITRU Santos, studio product photo — Santos

VITRU Rose pendant, studio product photo — Rose pendant

VITRU Compass pendant, studio product photo — Compass pendant

ExxoTech

My store · consumer phone accessories

Creative direction
UGC
Meta ads
Cross-platform scaling: TikTok, Snapchat, Google, YouTube, Meta

$1.5M+

revenue

The ads

Click any ad for sound.

**Hello VERSA, the black one**
Creative direction
UGC

**Introducing VERSA**
Creative direction
UGC

**3-in-1, up close**
Creative direction
UGC

**Creator UGC, the 3-in-1**
Creative direction
UGC

**Creator UGC, the travel charger**
Creative direction
UGC

**VERSA unboxing, black**
UGC
My voiceover

**Messy cords, problem-first hook**
UGC
Hook + script

**Travel ASMR: pack the charger**
UGC
My voiceover

The store.

07 · Other creative projects

Henry Hoops

My NBA channel, since 2021.

350K+subscribers

500M+views

300K+hours watched

Long-form

My four most-watched documentaries.

What Happened To The 12 Players Drafted Before Kobe Bryant

2.9M views

What Happened To The 6 Players Drafted Before Steph Curry

3M views

How an Unathletic White Guy HUMBLED The NBA Elite

1.7M views

JxmyHighroller Exposed Him...But he just proved everyone WRONG

1.5M views

Shorts

The top Short is at 39M views.

The Time Shaq DESTROYED The Clippers

39.1M views

The Heartbreaking Story Behind This Iconic Kobe Moment

29.9M views

Why Did The Friendliest Guy In The NBA Suddenly SNAP?

26.6M views

How Shaq Broke The NBA

25.8M views

Kevin Durant Lied To Everyone

19.6M views

Brand integrations

Click any read for sound.

Charisma On Command

Growth strategist

Subscribersin 12 months

164K

Channel subscribers, start and end of the 12 months.

58M

views

25,000+

emails captured organically

$35K

in sales generated

The funnel

1
A short video goes out
2
Viewers tap the link
3
A personality quiz follows
9 questions
4
We collect their email
5
They get their result
6
They step up to a $27 offer

Videos I produced

For the main channel.

Reacher Can Fight Anyone. So Why Can’t He Talk to Women?

Creative direction

Alec Baldwin Shows Exactly How Men Lose Respect

Creative direction

Theo Von Does Something Almost Nobody Knows How to Do

Creative direction

Your Dark Side Is A Confidence Gamechanger

Creative direction

Dropping In Podcast

Full episodes. Produced by me.

Psychologist Explains Women's Dating Strategies & Why Young Men FAIL (ft. PsycHacks)

329K views

Creative direction

Critical Drinker On Wokeness, Politics, and Generational Resentment in Hollywood

294K views

Creative direction

Psychiatrist Tells The Truth About Red Pill & The Men's Mental Health Crisis (ft. Dr.K)

261K views

Creative direction

Confronting The Men Exposing China's Lies (ft. Laowhy86 and SerpentZA)

236K views

Creative direction

work with me

Book a call

Or message me on LinkedIn.

Hire me, or bring me an account

Paid media, creative and funnels for a business with a real sales process and a customer worth a lot.

Henry Hoops brand partnership

350K+ subscribers who sit through 20-minute NBA documentaries.